Michael M. Grynbaum:
Zig, an app that aims to simplify users’ consumption of news, is
Mr. Carter’s first public project since he left Vanity Fair last month. It resembles an
Instagram of news: a feed of photographs culled from stories around the web, with the
material tailored to a user’s interests.
The idea, said Joshua James, one of the founders, is to deliver useful news without making readers
slog through a dozen sites. “I had been going to the same 15 websites for years, and they never knew
what I wanted when I got there,” he said.
Mr. Carter offered advice – when the founders considered changing their logo, Mr. Carter said
he liked the old one, so it stayed – but his most significant contribution was financial.
He is one of several high-profile investors in Zig, along with the music producer Quincy Jones,
the Hollywood mogul Ron Meyer and the concert giant Live Nation. Zig declined to disclose how
much it had raised.
Mr. James and a co-founder, Adam Platzner, pitched the idea to Mr. Carter at a tech-industry
conference hosted by Vanity Fair in 2016. (The third founder is John Tornow.) At the time, Mr.
Carter was mulling the state of news; he recalled an assistant pointing out to him that millennials
“think in more visual terms, than in textual terms.”
“That sort of sat with me for a bit,” Mr. Carter said. “And then when Josh and Adam came in and
saw me and explained Zig, I thought this goes right to that.”
Read the full article about Graydon Carter and ZIG at The New York Times.
The way consumers get their news keeps changing. But social media users and news junkies alike continue to be enamored with platforms that emphasize images over text.
Joshua James and Adam Platzner, realizing they were spending too much time plowing through multiple websites for their news, decided to create an app where they could get all the news they wanted, tailored to them, on one platform.
Their media curating app Zig launched this week, backed by high-profile names including former Vanity Fair editor Graydon Carter, music producer Quincy Jones, and Creative Artists Agency co-founder Ron Meyer, now vice chairman of Comcast-owned NBCUniversal. Concert ticket-selling giant Live Nation is also an investor.
Based on each individual users’ social media habits, Zig compiles photos and stories from across the internet that might interest each user. The app primarily focuses on pop culture.
“It’s fundamentally changing the publisher model and altering how people are going to be consuming the news,” Platzner, president of Zig, said Tuesday on CNBC’s “Squawk Box.”
Read the full article and view the video about ZIG at CNBC.
Live Nation, the world's largest producer of live events, along with former Vanity Fair editor Graydon Carter, veteran music producer Quincy Jones and NBCUniversal vice chairman (and Creative Artists Agency co-founder) Ron Meyer are among the investors in Zig.com, a photo, video and celebrity-oriented mobile app that creates a newsfeed for users based on their social media interests -- and then allows them to react to it. [...]
[ZIG CEO Josh James] explains that the ad-supported "publisher-agnostic" app trawls "in real time, every piece of content published from any of the major- to mid- to even small-tier publishers, blogs, et cetera, and we pull all of that content into a massive database." Users who download the app allow Zig to scan their social media history "to find out who and what they do care about and to what degree," he says. "Then we grab the pieces of content we've collected that we think are the most relevant [to each user]," and create a custom newsfeed.
Unlike typical news apps that are more headline and text focused, Zig's feeds emphasize photo and video -- a nod to the popularity of Instagram and the surge of video content online. News items consist of photos or .gifs captioned with a headline; users can swipe left or right to continue viewing the visual content associated with the story, or they can tap the screen to read any text associated with it. "We distill every piece of content into a photo or video," says Platzner. Adds James: "We're taking the clip moving it forward."
Read the full article about ZIG at Billboard.
Those who crave news about entertainment and politics should give
ZIG a try. By inferring your interests and social media habits from
your Facebook and Twitter accounts, ZIG can provide you with a steady
stream of trending images and videos it knows you’ll like. You can also
browse top stories within categories like entertainment, fashion,
music, politics, and sports. There’s also an all-encompassing “ZIG
Stream” in the top-left corner of the app, which gives you a river of
ZIG’s top stories. One fun addition is the celebrity index that lists
celebs from A to Z (plus a “2” category for 2 Chainz) and shows
articles about each particular person. Sharing news stories is fun
too—ZIG has a bespoke feature called “ZIG React” that lets you add your
own custom reactions to stories. Paste a laugh-crying selfie over the
news that Chicago is now a baby (Kanye & Kim FTW), for example. You can
then share that reaction image with your friends over Instagram,
Twitter, Facebook, iMessage, or email. Now that’s spicy.
Read about ZIG and other Facebook news replacements at Wired.
Sara Fischer, writing about ZIG in Axios Media Trends:
ZIG, the mobile app that delivers news from vetted publishers in the form of mobile pictures and headlines, is launching a website today. It will live on zig.com as well as its Android app. The updates follow a successful launch on iOS in January.
The company, founded by media entrepreneurs Joshua James, Adam Platzner and John Tornow, was initially backed by former Vanity Fair Editor-in-Chief Graydon Carter, music producer Quincy Jones, Ron Meyer, Vivi Nevo, Live Nation, and more.
Some examples of the most engaged people on the app this week ... Kendall Jenner (zig.com/kendalljenner), Jeff Bezos (zig.com/jeffbezos) and Beyonce (zig.com/beyonce)
Read more about ZIG and other media trends at Axios.
Sara Guaglione, in Media Post’s Publishers Daily:
ZIG collects pieces of content from big and mid-sized publishers – such as videos, photos and articles – and pulls the most important photos and news bites and packages it back to users in a feed on the app.
But cofounder Joshua James told Publishers Daily, “We don’t use the ‘a’ word here,” referring to the word “aggregate. We don’t think that’s what ZIG does. Users consume an article by sliding with their finger, and consume main parts that they care about through photos or video,” he said.
ZIG, also cofounded by Adam Platzner and John Tornow, lets users connect their Facebook or Twitter accounts to ZIG, letting them see what users already follow on other social platforms in order to tailor their ZIG feeds.
The idea is to simplify users’ consumption of news with a personalized content stream. “Every time you use the app we are trying to educate ourselves on what you like what you don’t like – what you skip, what you zoom on, did you send it to a friend,” James said.
Read the full article about ZIG at MediaPost.